Core Curriculum

Course features
  • Level: Beginner
  •  Subscription: 1 year
  • Videos: 32
  • Interactives: 40+
  • Downloads: 7
Course overview
The Elevate Core curriculum is designed to help law firm associates learn fundamental marketing skills to help them identify and understand their personal value propositions, build their brand, raise their profile, navigate their law firm, maximize their network, and unlock the power of LinkedIn. 
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Certificate included
Receive a downloadable certificate upon course completion.

Who should take this course  

The Core program is designed for first- to six-year law firm associates who are interested in learning marketing best practices to position themselves for success in and outside of their firms. The program is also designed for more senior lawyers who are just getting started with building their client development skills and marketing their practices.  


A robust and interactive video-based eLearning platform for law firm associates looking to develop fundamental skills to build their brand, maximize their network, and take their marketing skills to new heights. 

Seven Learning Modules

The Core curriculum includes seven learning modules focused on building your brand, knowing your firm, profile raising, and maximizing your network, among others.  


The program includes downloadable resources, cheat sheets, templates, best practices guides.  

Unlimited Access

Subscribers receive full access to the curriculum and resource materials for the duration of the one-year subscription.

Mobile Friendly

Take the course on a desktop, laptop, or mobile device.

At Your Own Pace

Advance through the program at your own pace, depending on your personal needs, interests, and schedule.  

Group Discounts

For 15 seats or more, please contact us for group pricing options.

Course Curriculum

Getting Started

Program Overview & Orientation
Team Introductions
Our Approach
FAQs, Tips & Recommendations
Materials & Templates

Building Your Brand

Brand Building Blocks
How to Conduct a Self-Assessment
The Concept of Boxes
Finding Your Special Sauce
Making Powerful Introductions
Maximizing Your Bio

Know Your Firm

How to Do Your "Firm Work"
What Does Your Firm Value?
Knowing the Players & Finding Your Allies
Showing Up

Profile Raising: Leveling Up

Internal & External Considerations 
Firm Citizenship
Understanding Your Marketing Tools

Maximizing Your Network

Intro to Building Your Network
Understanding Your Contacts
Developing Your Network
Turning Social Relationships Into Business
Networking Best Practices
Engaging Your Network
Adding Value To Your Network
Common Obstacles

Leaning Into LinkedIn

LinkedIn Basics & Best Practices
Finding Your Voice & Building Your Profile
Building & Engaging Your Network

Conclusion, Tips & Next Steps

Program Review
Tips & Suggested Next Steps

Fundamental Marketing
Training for Lawyers

The Elevate Core curriculum is an interactive, video-based learning program designed to provide law firm associates with tips, tools, and best practices to develop skills across fundamental areas of marketing.

From maximizing your bio, building your brand, and unlocking the power of your firm, to raising your profile, mastering your network, and leaning into LinkedIn, the Elevate program leverages our partners' more than 50 years of expertise in law firm business development and marketing to help position your for success.  
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Focus Areas

What you'll learn

Elevate Core Curriculum

Learn the Fundamentals

The Elevate Core program is designed to equip law firm associates with fundamental marketing skills to accelerate their professional journey. 

Build Your Brand

Law firm associates are provided with tips and tools to identify and leverage their law firm’s value propositions, build their personal brand, and maximize their network.  

Stand Out

The Core program helps law firm associates learn marketing best practices to distinguish themselves in their law firm and broader legal market. 

Join our mailing list for periodic updates.

Thank you!

About Coston Consulting

Coston Consulting specializes in helping law firms advance their business strategy, client development, and culture goals. Our partners leverage more than 50 years of experience as former law firm Chief Marketing Officers (CMOs), business development executives, and legal industry consultants to help lawyers advance their marketing and client development skills. 
Get to know us

Meet Our Program Facilitators

Michael Coston

Michael Coston, CEO of Coston Consulting, is recognized among  Lawdragon’s “100 Leading Legal Consultants and Strategists,” and as one of the “Top 100 Most Influential African Americans Leaders in Business” by The National Diversity Council.  Prior to launching Coston Consulting, Michael served as the Chief Marketing Officer of McKool Smith. He previously developed business generation and marketing initiatives at two Am Law 100 international law firms and served as the Director of Marketing at a New York-based law firm.  

Angelica Crisi

Recognized among Lawdragon’s “100 Leading Legal Consultants and Strategists, Angelica has nearly two decades of experience in the legal industry advising clients on business strategy, client development, marketing initiatives. Prior to joining Coston Consulting, Angelica served as the Chief Marketing Officer for an award-winning plaintiffs’ litigation firm. Angelica previously led marketing and client development efforts for litigation and corporate teams at three Am Law 100 firms. 

Toni Wells

Toni Wells is a marketing and business development professional with nearly 20 years of experience working in the legal services industry. She coaches high-performing lawyers on business development, marketing, and personal branding matters. In addition to her work at Coston Consulting, Toni also serves as an affiliate consultant to Diversity Lab, where she is the lead coach for the OnTrack program and presents frequently at the Mansfield Rule Client Forum programs. Prior to consulting, Toni held business development leadership roles at several prominent international AmLaw 100 law firms.  

Frequently Asked Questions

Q. Do you offer a money-back guarantee?

A. We are confident the Elevate curriculum provides the insights and best practice you need to advance your business development and marketing skills. If you are not satisfied with our product, please email us within 30-days of securing your subscription, provide details about why you are not satisfied with the curriculum, and demonstrate you’ve completed at least half of the program outlined in your subscription to receive a full refund of your purchase.

Q. Will CLE credit be available to subscribers?

A. The Elevate Core and Advanced Curriculums have been approved for at least 1 CLE credit hour in certain mandatory CLE states, including Wyoming and West Virginia. Many states offer reciprocity credit for MCLE courses approved by other state CLE accrediting bodies. However, each jurisdiction has its own rules for which states it will grant reciprocity. Attorneys from Alaska, Arkansas, Connecticut, Florida, Hawaii, Maine, Montana, New Jersey, New York, North Dakota, and Wisconsin specifically may be eligible for reciprocity and should check with their jurisdiction/CLE monitoring body or other resources to confirm if our pre-approved jurisdictions allow you to obtain reciprocity credit for the state in which you are licensed.

Q. Do I have to take the course in the order it's presented?

A. The course is designed to be taken in the sequence provided, and we strongly recommend you progress through the curriculum as it’s designed to get the most out of this learning experience. However, you are free to access any module in your curriculum at any time during your subscription by using the sidebar menu.

Q. How long does it take to complete the course?

A. The speed with which you complete the curriculum will vary based on your learning habits and overall a time you are able to devote to completing the course.

Core Program
. The course is divided into 7 modules, which offers hours of video content plus text, downloadable resources, and interactive activities and knowledge checks.

Advanced Program. The course is divided into 10 modules, which offers hours of video content plus text, downloadable resources, and interactive activities and knowledge checks.

Remember, we recommend that you review the modules multiple times to reinforce your learning. Also, for certain focus areas, you may need to try the techniques and best practices “in the real world” and go back to the learning modules to sharpen your approach. As such, it’s important that everyone takes the course at their own pace.

Q. Is the program best suited for plaintiffs or defense attorneys, or a specific practice area?

A. The Elevate Curriculums are designed to benefit lawyers at law firms across a broad range of practice areas. The marketing and business development best practices covered in our programs are applicable to various legal fields. However, we recommend reviewing the module descriptions before purchasing a subscription to ensure that your specific areas of interest align with our offerings. It's important to make an informed decision based on the relevance of the content to your professional needs.

Q. If I exit the course, will I maintain my progress and spot in the module when I return?

A. Yes. If you need to take a break, click the exit course button, or simply close your browser. When you return, you will pick up where you left off.

Q. Once I complete the entire curriculum, can I go back to review the courses again?

A. Yes! You have full access to the curriculum for the duration of your subscription. 

Q. If I experience a tech issue with the platform, who do I contact?

A. Please contact for any technical issues you experience, and a member of our team will get back to you within one business day.

Q. Are there licensing options available for the Coston Elevate Curriculum?

A. Yes. We provide flexible licensing arrangements tailored for organizations that want sustained professional development for their lawyers. By choosing to license the Coston Elevate Curriculum on a longer-term basis (e.g., 1-year license, 2-year license, etc.), you're investing in the continuous growth and success of your lawyers, thereby enhancing your organization's overall performance. Please get in touch with our support team at for more information.

Q. Is there a special discount available for group purchases?

A. Yes. We value collaboration and understand the impact of collective learning. Therefore, we offer attractive group pricing options for purchases of 15 seats or more. To learn more about group pricing, please get in touch with our support team at
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