Advanced Curriculum

Course features
  • Level: Advanced
  •  Subscription: 1 year
  • Videos: 65
  • Interactives: 50+
  • Downloads: 9
Course overview
The Elevate Advanced curriculum includes the content from the Core program along with more advanced learning modules to help law firm senior associates and junior partners level up their external profile-raising efforts, advance client relationships, learn best practices for preparing for and executing during pitches for new business, and master the art of cross-selling. 
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Certificate included
Receive a downloadable certificate upon course completion.

Who should take this course  

The Advanced Curriculum is designed for senior associates and junior law firm partners to reinforce their understanding of fundamental marketing best practices and accelerate their business development efforts to grow their book of business and deepen client relationships.


A robust and interactive video-based eLearning platform that provides law firm senior associates, junior partners, and other senior lawyers with expert tips and best practices to take their business generation and client development skills to new heights.

10 Learning Modules

The Advanced curriculum includes access to 10 learning modules that cover fundamental marketing best practices along with more advanced focus areas, including mastering client relations, perfecting your pitch, and cross-selling to win.


The program includes downloadable resources, cheat sheets, templates, and best practices guides.

Unlimited Access

Subscribers receive full access to the curriculum and resource materials for the duration of the one-year subscription.

Mobile Friendly

Take the course on a desktop, laptop, or mobile device.

At Your Own Pace

Advance through the program at your own pace, depending on your personal needs, interests, and schedule. 

Group Discounts

For 15 seats or more, please contact us for group pricing options.

Course Curriculum

Getting Started

Program Overview & Orientation
Team Introductions
FAQs, Tips & Recommendations
Materials & Templates

Building Your Brand

Brand Building Blocks  
How to Conduct a Self-Assessment
The Concept of Boxes
Finding Your Special Sauce
Making Powerful Introductions
Maximizing Your Bio

Know Your Firm

How to Do Your "Firm Work"
What Does Your Firm Value?
Knowing the Players & Finding Your Allies
Showing Up

Profile Raising: Leveling Up

Internal & External Considerations 
Firm Citizenship
Visibility In The Marketplace
Using Social Media, Rankings & Awards
Understanding Your Marketing Tools

Maximizing Your Network

Intro to Building Your Network
Understanding Your Contacts
Developing Your Network
Turning Social Relationships Into Business Networking Best Practices
Engaging Your Network
Adding Value To Your Network
Common Obstacles

Leaning Into LinkedIn

LinkedIn Basics & Best Practices
Finding Your Voice & Building Your Profile
Building & Engaging Your Network

Mastering Client Relations

Know Your Clients
Internal Clients & Providing Value
Keys to Client Service
Active Listening: Becoming a Critical Asset
Becoming a Strategic Advisor
Identifying Your Client's Goals

Perfecting Your Pitch

Defining Your Pitch
Research Best Practices
Building Your Pitch Team
Owning The Room
The Client's Perspective
Pitfalls To Avoid

Cross-Selling To Win

Intro To Cross-Selling
Don't Wait To Cross-Sell
Cross-Selling Truths
Winning The Work
Communication Is Key
Staying Engaged
To Pursue Or Not Pursue?
Lead With Your Strengths
Barriers To Cross-Selling

Conclusion, Tips & Next Steps

Program Review
Tips & Suggested Next Steps

Advanced Business Development Training for Lawyers

The Elevate Advanced curriculum is an interactive, video-based learning program designed to provide senior law firm associates and junior partners with tips, tools, and best practices to reinforce their skills across fundamental areas of marketing while honing their abilities to raise their profile, deepen client relationships and position themselves for new opportunities to generate business.    

From building your brand, and unlocking the power of your firm, to raising your profile, pitching effectively, and accelerating your cross-selling activities, the Elevate Advanced program equips you with the tools and insights you need to strengthen your marketing skills and generate new business.
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Focus Areas

What you'll learn

Elevate Advanced Curriculum

Take the Next Step

The Elevate Advanced Curriculum covers the program’s Core Competency content along with more advanced learning segments designed for senior associates, junior partners, and other senior lawyers.

Raise Your Profile

Subscribers will learn techniques and best practices to raise their personal brand, increase their visibility, and build market awareness for their skills and services.  

Strengthen Your Pitch Skills

This course will equip lawyers with best practices and effective techniques to prepare and pitch for new business, deepen client relationships, and master the art of cross-selling.

Join our mailing list for periodic updates.

Thank you!

About Coston Consulting

Coston Consulting specializes in helping law firms advance their business strategy, client development, and culture goals. Our partners leverage more than 50 years of experience as former law firm Chief Marketing Officers (CMOs), business development executives, and legal industry consultants to help lawyers advance their marketing and client development skills. 
Get to know us

Meet Our Program Facilitators

Michael Coston

Michael Coston, CEO of Coston Consulting, is recognized among  Lawdragon’s “100 Leading Legal Consultants and Strategists,” and as one of the “Top 100 Most Influential African Americans Leaders in Business” by The National Diversity Council.  Prior to launching Coston Consulting, Michael served as the Chief Marketing Officer of McKool Smith. He previously developed business generation and marketing initiatives at two Am Law 100 international law firms and served as the Director of Marketing at a New York-based law firm.  

Angelica Crisi

Recognized among Lawdragon’s “100 Leading Legal Consultants and Strategists, Angelica has nearly two decades of experience in the legal industry advising clients on business strategy, client development, marketing initiatives. Prior to joining Coston Consulting, Angelica served as the Chief Marketing Officer for an award-winning plaintiffs’ litigation firm. Angelica previously led marketing and client development efforts for litigation and corporate teams at three Am Law 100 firms. 

Toni Wells

Toni Wells is a marketing and business development professional with nearly 20 years of experience working in the legal services industry. She coaches high-performing lawyers on business development, marketing, and personal branding matters. In addition to her work at Coston Consulting, Toni also serves as an affiliate consultant to Diversity Lab, where she is the lead coach for the OnTrack program and presents frequently at the Mansfield Rule Client Forum programs. Prior to consulting, Toni held business development leadership roles at several prominent international AmLaw 100 law firms.  

Frequently Asked Questions

Q. Do you offer a money-back guarantee?

A. We are confident the Elevate curriculum provides the insights and best practice you need to advance your business development and marketing skills. If you are not satisfied with our product, please email us within 30-days of securing your subscription, provide details about why you are not satisfied with the curriculum, and demonstrate you’ve completed at least half of the program outlined in your subscription to receive a full refund of your purchase.

Q. Will CLE credit be available to subscribers?

A. The Elevate Core and Advanced Curriculums have been approved for at least 1 CLE credit hour in certain mandatory CLE states, including Wyoming and West Virginia. Many states offer reciprocity credit for MCLE courses approved by other state CLE accrediting bodies. However, each jurisdiction has its own rules for which states it will grant reciprocity. Attorneys from Alaska, Arkansas, Connecticut, Florida, Hawaii, Maine, Montana, New Jersey, New York, North Dakota, and Wisconsin specifically may be eligible for reciprocity and should check with their jurisdiction/CLE monitoring body or other resources to confirm if our pre-approved jurisdictions allow you to obtain reciprocity credit for the state in which you are licensed.

Q. Do I have to take the course in the order it's presented?

A. The course is designed to be taken in the sequence provided, and we strongly recommend you progress through the curriculum as it’s designed to get the most out of this learning experience. However, you are free to access any module in your curriculum at any time during your subscription by using the sidebar menu.

Q. How long does it take to complete the course?

A. The speed with which you complete the curriculum will vary based on your learning habits and overall a time you are able to devote to completing the course.

Core Program. The course is divided into 7 modules, which offers hours of video content plus text, downloadable resources, and  interactive activities and knowledge checks.

Advanced Program. The course is divided into 10 modules, which offers hours of video content plus text, downloadable resources, and  interactive activities and knowledge checks.

Remember, we recommend that you review the modules multiple times to reinforce your learning. Also, for certain focus areas, you may need to try the techniques and best practices “in the real world” and go back to the learning modules to sharpen your approach. As such, it’s important that everyone takes the course at their own pace.

Q. Is the program best suited for plaintiffs or defense attorneys, or a specific practice area?

A. The Elevate Curriculums are designed to benefit lawyers at law firms across a broad range of practice areas. The marketing and business development best practices covered in our programs are applicable to various legal fields. However, we recommend reviewing the module descriptions before purchasing a subscription to ensure that your specific areas of interest align with our offerings. It's important to make an informed decision based on the relevance of the content to your professional needs.

Q. If I exit the course, will I maintain my progress and spot in the module when I return?

A. Yes. If you need to take a break, click the exit course button, or simply close your browser. When you return, you will pick up where you left off.

Q. Once I complete the entire curriculum, can I go back to review the courses again?

A. Yes! You have full access to the curriculum for the duration of your subscription. 

Q. If I experience a tech issue with the platform, who do I contact?

A. Please contact for any technical issues you experience, and a member of our team will get back to you within one business day.

Q. Are there licensing options available for the Coston Elevate Curriculum?

A. es. We provide flexible licensing arrangements tailored for organizations that want sustained professional development for their lawyers. By choosing to license the Coston Elevate Curriculum on a longer-term basis (e.g., 1-year license, 2-year license, etc.), you're investing in the continuous growth and success of your lawyers, thereby enhancing your organization's overall performance. Please get in touch with our support team at for more information.

Q. Is there a special discount available for group purchases?

A. Yes. We value collaboration and understand the impact of collective learning. Therefore, we offer attractive group pricing options for purchases of 15 seats or more. To learn more about group pricing, please get in touch with our support team at
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